優秀的品牌口號能在幾秒內傳達核心價值，建立情感連結。以下精選 80+ 國際知名品牌 Slogan，按產業分類整理，附中文意譯，供創意參考與品牌研究。
科技與數位
- 3M：Innovation
- Apple：Think different
- Intel：Sponsors of Tomorrow（與你共創明天）
- IBM：We Make IT Happen（停止空談，立即行動）
- Microsoft：Your potential. Our passion.
- Google：Don't be evil（早期）/ Do the right thing
- Adobe：Creativity for all
- Oracle：Information driven
- SAP：The best-run businesses run SAP
- Salesforce：No software
消費電子與家電
- Sony：Make.believe
- Samsung：Do what you can't
- LG：Life's Good
- Panasonic：Ideas for life
- Canon：Know How / Delighting you always（感動常在）
- Nikon：At the heart of the image
- Bose：Better sound through research
- Bowers & Wilkins：Listen and you will see
汽車與交通
- BMW：The Ultimate Driving Machine（終極駕駛機器）
- Mercedes-Benz：The best or nothing
- Audi：Vorsprung durch Technik（技術領先）
- Volkswagen：Das Auto
- Toyota：Let's go places
- Honda：The power of dreams
- Ford：Go further / Drive one
- Mazda：Zoom Zoom
- Porsche：There is no substitute
- Airbus：Setting the standards
- Boeing：Forever new frontiers
時尚與生活風格
- Nike：Just do it
- Adidas：Impossible is nothing
- Reebok：I am what I am
- Puma：Forever faster
- Levi's：Quality never goes out of style
- Calvin Klein：Calvin Klein（極簡品牌即口號）
- Ralph Lauren：Timeless style
- Tag Heuer：Don't crack under pressure
- Rolex：A crown for every achievement
美妝與個人護理
- L'Oréal：Because you're worth it
- Estée Lauder：Beautiful. Confident. Radiant.
- Shiseido：Beauty innovations for a better life
- SK-II：Change destiny
- Dove：Real beauty
- Gillette：The best a man can get
食品飲料與餐飲
- Coca-Cola：Taste the feeling / Open happiness
- Pepsi：Live for now
- McDonald's：I'm lovin' it
- KFC：Finger lickin' good（有了肯德基，生活好滋味）
- Starbucks：Inspiring and nurturing the human spirit
- Haagen-Dazs：Made like no other
- Red Bull：Gives you wings
- Nescafé：It all starts with a Nescafé
金融與服務
- Visa：Everywhere you want to be
- Mastercard：Priceless（有些東西無價）
- American Express：Don't leave home without it
- HSBC：The world's local bank
- Goldman Sachs：Shared values, shared success
- FedEx：The world on time
- UPS：What can brown do for you?
- DHL：Excellence. Simply delivered.
其他經典
- Disneyland：The happiest place on earth
- Red Cross：The greatest tragedy is indifference
- United Negro College Fund：A mind is a terrible thing to waste
- De Beers：A diamond is forever（鑽石恆久遠）
- M&M's：Melts in your mouth, not in your hand
- Maxwell House：Good to the last drop
- Subway：Eat fresh
- Burger King：Have it your way
- Walmart：Save money. Live better.
- Amazon：...and you're done / Earth's most customer-centric company
優秀 Slogan 的共通特質
- 簡潔有力：通常 3-7 字，易記易傳播
- 差異化：精準切中品牌獨特定位
- 情感共鳴：觸動目標受眾核心需求或價值觀
- 行動導向：隱含召喚行動或態度宣示
- 跨媒介適用：印刷、影音、數位皆能完整呈現
研究經典案例，不為模仿，而是理解「如何用最少的字，說最重的話」。