公益廣告已經存在了大約一百年。公益廣告能夠教育大眾,提高群體意識;癌症、戒煙、全球變暖、戰爭、暴力,這些都是公益廣告大書特書的主題。
通過視覺表現來攫取公眾的注意力,這是比較常用的表現手段。圖像生動直觀的表達出一種隱憂,讓公眾如臨其境的感受到:如果再不做點什麼,我們的美好的世界將被一點一點的破壞。
公益廣告的要點就在於:要有視覺沖擊力。要有觸目驚心的效果以及圖像的整體感,下面就是精選的25張公益廣告,在這些案例中,圖像能有效的沖擊視覺、喚起情緒,而且整體的意象深遠。
這些廣告,更像是一種呼吁、一種聲明。瞧瞧哪一張震懾人心讓你過目不忘呢?歡迎評論分享下:)
WWF: Tree

Heart and Stroke Foundation: Future

Salvation Army: Politician

Surfrider Foundation: Plastic Invasion

World for All: Train

Dutch Heart Foundation: QR Bystanders

Amnesty International: Tsunami

Ecuadorian Red Cross: Life Inside Life

Department of State Health Services: Share Air

World for All: Building

WWF Desertification: Elephant

Amnesty International: Pencil

Operation Smile: Charlie Dot

Safe Kids: Football

OndAzul NGO: Sardine

Operation Smile: Sally Monkey

TAC: Confusion, Overpass

Samusocial: Stop the Nightmare

Fight for Peace: Favela

Canadian Journalists for Free Expression: Tara

Pedestrian Council of Australia: Man

Stivoro: Open Road

GirlHub: Amina

Global Warming

Utah Department of Highway Safety: Alcohol Cuffs

Greenpeace: Become David

So Acao Solidarity Movement: Much More than Trees
