公益廣告已經存在了大約一百年。公益廣告能夠教育大眾,提高群體意識;癌症、戒煙、全球變暖、戰爭、暴力,這些都是公益廣告大書特書的主題。
通過視覺表現來攫取公眾的注意力,這是比較常用的表現手段。圖像生動直觀的表達出一種隱憂,讓公眾如臨其境的感受到:如果再不做點什麼,我們的美好的世界將被一點一點的破壞。
公益廣告的要點就在於:要有視覺沖擊力。要有觸目驚心的效果以及圖像的整體感,下面就是精選的25張公益廣告,在這些案例中,圖像能有效的沖擊視覺、喚起情緒,而且整體的意象深遠。
這些廣告,更像是一種呼吁、一種聲明。瞧瞧哪一張震懾人心讓你過目不忘呢?歡迎評論分享下:)
WWF: Tree
Heart and Stroke Foundation: Future
Salvation Army: Politician
Surfrider Foundation: Plastic Invasion
World for All: Train
Dutch Heart Foundation: QR Bystanders
Amnesty International: Tsunami
Ecuadorian Red Cross: Life Inside Life
Department of State Health Services: Share Air
World for All: Building
WWF Desertification: Elephant
Amnesty International: Pencil
Operation Smile: Charlie Dot
Safe Kids: Football
OndAzul NGO: Sardine
Operation Smile: Sally Monkey
TAC: Confusion, Overpass
Samusocial: Stop the Nightmare
Fight for Peace: Favela
Canadian Journalists for Free Expression: Tara
Pedestrian Council of Australia: Man
Stivoro: Open Road
GirlHub: Amina
Global Warming
Utah Department of Highway Safety: Alcohol Cuffs
Greenpeace: Become David
So Acao Solidarity Movement: Much More than Trees