廣告公司的ACCOUNT如何寫有存在感的郵件

 　　做Account最大的苦惱就是發給郵件給創意或者是設計，他們會假裝看不見，或者是弱弱的和你說，我郵箱裡的郵件太多了，沒有看到，這時候做為一個精明的Account到底該如何解決這個問題?

  　　1.一目了然是大前提   　　郵件標題   　　我見過這樣的郵件標題：   　　我公司名稱縮寫客戶公司名稱縮寫Meeting minutes and execution plan for your approval and updates on timeline & project status + contact list follow up   　　這樣的標題：   　　答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：答復：creative update on FY15 campaign planning   　　這樣的標題：   　　MeetinMinutes &EXECUTION plan for ur approval - very URGENJTE   　　以及一個字母的標題   　　空白的標題   　　以及點開以後發現文不對題的標題   　　你們一定是故意的。故意讓大家看不到重點，故意讓大家找拼寫錯誤，故意讓大家耽誤時間，但是犬們，咱們效率高一點其實是可以有時間去干別的事情的，簡單直接高效一點，可以不?   　　當郵件涵蓋內容很多時，只放總結性詞語或者摘選最高重要性話題吧：   　　Campaign Updates   　　FY16 Moving Forward   　　Request For Approval   　　當郵件已經被轉發答復答復所有人一萬次的以後，大家動動手，刪掉前面那些字行嗎?   　　Creative update on FY15 campaign planning   　　標點符號後面空格，大小寫統一，拼寫正確，寫正確的標題，要求不高吧?   　　Urgent | Execution Plan For Approval   　　2.一目了然是主心骨   　　郵件正文   　　有一天看到一封要和客戶著急確認創意的郵件：   　　Yo Colin   　　I hope u r donig well. It was a great meeting we had last week with management team, and we have some really urgent creatives pending from your confirmation, which means the whole production crew is waiting and we are not able to move forward, so it will impact the launch of the campaign as well as channel activations according to our timeline updated in last email, i know you don't agree with our last approach, so we have adjusted:   　　1. XXXXXX   　　1) with this and this and it   　　a) so it is like this and that   　　a-1) wasd wasd wasd wasd   　　a-1-1) this and that but this yet that   　　- actually this but that wasd wasd   　　* wasd wasd wasd   　　* wasd wasd wasd   　　+ if we do not confirm by today we will lose our preferred talent, which is very important and is the key to our success of the campaign.   　　2. XXXXXX   　　1) with this and this and it   　　2) so it is like this and that   　　a-1) wasd wasd wasd wasd   　　a-1-1) this and that but this yet that   　　- actually this but that wasd wasd   　　* wasd wasd wasd   　　* wasd wasd wasd   　　Talking about this, it is actually one of our top priority for now internally, so please assured that we have put our best creative resources on it per discussion with your management team.   　　It is very urgent, please confirm.   　　Cheers mate, Pattt   　　用簡潔明了的小標題分段落   　　給眼睛一下子有落腳的地   　　用不多於3個數字或序號分隔符   　　太冗長的階梯式信息沒有重點   　　用不帶主觀色彩被動式語句說話   　　專業 專業 專業   　　用清楚的行為指導關鍵字   　　不然誰知道你要干嘛啊   　　只對最關鍵內容加粗或下劃線或標記顏色   　　滿篇的加粗下劃線高亮紅色文字是你能受還是誰能受   　　修改篇：   　　Hi Colin   　　Hope this email finds you well.   　　Following our meeting with management team last week, please see below updated creative list for your kind approval BY TODAY:   　　ITEM XXXX   　　1. Debrief: xxx   　　2. Updates:   　　3. Agency Recommendation:   　　4. Deadline:   　　ITEM XXXX   　　1. Debrief: xxx   　　2. Updates:   　　3. Agency Recommendation:   　　4. Deadline:   　　URGENT   　　1. By TODAY:   　　2. By THIS WEEK:   　　3. By W/O Aug 15:   　　Late approval will result in delay in production, hence launch of the campaign, your prompt feedback is highly appreciated.   　　Thank you.   　　Pat   　　3.剛剛好 最多一屏   　　郵件長度   　　郵件就是郵件，不是用來聊天的微信，不是讓人洋洋灑灑一萬字的博客(撕逼和預防將來撕逼除外)，不是和閨蜜的私信，太長或者太短都不好，點開以後，不用拉動滾動條就能夠一覽無余是最佳長度。